What it is: An ultra-hydrating, foamy shampoo that brings a surge of intensive moisture while removing dirt, oil and buildup from the hair.Who it's for: Ideal for all hair textures and those with very dry, damaged and/or chemically treated hair.What it does: It combines the hydrating benefits of a hair mask with the cleansing benefits of a shampoo. The ultra-moisturizing, sulfate-free formula is made with coconut oil, algae extract and panthenol to intensely moisturize and repair dry hair. How to use: Apply to wet hair and vigorously massage from root to tip. Rinse. For best results, follow with conditioner or a conditioning mask. It can be used daily. 16 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of DEA and artificial dyes Cruelty-free Vegan Made in the USA Black Owned/Founded